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8 Benefits of Collecting Customer Feedback Throughout the Customer Journey

Every business has one goal: to make customers happy. After all, without happiness, you’re not likely to make many sales. But keeping customers happy is…

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Customer Service and Customer Experience: Operational Differences and Similarities

Customer service and customer experience are terms you’ll hear frequently in business. There’s a good reason for this. Together, they form the backbone of every…

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Best Practices to Excel at Customer Centricity

Customer centricity is not a new idea. Its foundation principles were set with the expansion of the digital era, and it has since continued to…

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5 Ways You Can Reduce Churn with WhatsApp

WhatsApp for Business is a text messaging channel built with small business owners in mind. With over two billion monthly active users around the world,…

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How to Improve CX with Customer Feedback

What a Successful CX Strategy Looks Like Customer experience (CX) is not a one-off project. It’s a continuous process that has to be improved as…

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Challenges in Becoming a Customer-Centric Company

What Is Customer Centricity? Let’s face it – becoming a customer-centric company is not easy. People get a bit confused by this term for two…

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