mobile marketing strategies for business
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How to Create A Mobile Marketing Strategy: A Roadmap for Retail Teams

In this article we aim to show you how retail teams can create an effective mobile marketing strategy to boost sales and customer engagement. Eighty-nine…

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Black Friday Infographic: 7 SMS Marketing Tips for Retailers

One of the reasons SMS marketing is so successful is its open rate. On average, text messages are opened within 90 seconds of being received. This is 5X higher than open rates for emails. This is important considering the best way to reach 35% of global mobile phone users is through text. Since customers are willing to read text messages — 75% of customers don’t mind receiving promotional text messages from you when they opt in — use your Black Friday SMS campaign to get customers to take action as soon as possible instead of waiting until the last day of the sale.

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7 Black Friday SMS Marketing Tips for Retailers

As a retailer, Black Friday is one of your busiest sales events of the year. It’s your chance to make up for lost revenue and…

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Why Self-Service is Essential for Utility Customer Satisfaction

Utility companies continue to build more robust metering infrastructure, revamp internal processes, adopt new technologies that help improve how grids operate, and more. Despite all…

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SMS and MMS: What’s the Difference?

Now more than ever, people use their phones to connect with the world around them. They share voice and video files, shop, pay bills, and…

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Build Relationships by Choosing the Best Customer Experience Touchpoints

In layman’s terms, customer experience touchpoints are your brands’ points of contact from the start of the customer journey to the finish. Customer experience touchpoints…

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4 Customer Retention Strategies Successful Retail Companies Use

With access to drag-and-drop website builders and the growing popularity of online marketplaces, the retail sector — especially e-commerce — has become more competitive than…

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How Not to Annoy Customers With Debt Collection Strategies

When your customers think about debt collection, the first thing to come to mind might be traditional collection strategies. This is where they receive an…

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How Customer Service Teams Can Measure Shopper Satisfaction with Customer Surveys

In retail, especially in brick-and-mortar stores, how you interact with customers partially determines their level of satisfaction. Plus, with access to digital platforms like social…

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Free Customer Satisfaction Scoring Template + Calculator

Measuring customer satisfaction with customer surveys is tricky; maintaining high engagement levels among retail customers is even harder. But satisfaction is important: 28% of those customers who made a complaint, said that they would be spending less with a business from which they'd received poor customer service. This resulted in £37 billion in lost revenues in 2016.

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The Secret to Reducing Avoidable Inbound Calls to Customer Service Teams

Pretend for a minute that you work for an enterprise B2C company. Your company wants to reduce inbound calls, so you invested in a few…

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8 Ways to Collect Phone Numbers for Your Rich Media Messaging Campaigns

Compared to emails, mobile messages like rich media and SMS are more effective at getting messages in front of customers. Text messages have an open…

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