Blog

Rich Communication Services: The Benefits and Drawbacks

SMS has been around for 27 years and in that time, it’s evolved to become one of the most valuable go-to marketing channels available. Marketers…

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omnichannel vs. multichannel marketing
Blog

Omnichannel vs Multichannel Marketing Mystery Solved

When it comes to audience outreach, two terms that often come up are omnichannel vs. multichannel marketing. They’re used interchangeably to reference targeting customers on…

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Creating a Digital Marketing Strategy
Blog

How to Create a Digital Marketing Strategy That Slows Customer Churn

In ecommerce, a lot of work goes into keeping customers happy. That’s why it hurts when they leave your business. You’ve spent hundreds or thousands…

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Proximity Marketing
Blog

How to Use Proximity Marketing to Improve Customer Engagement

When it comes to marketing in the finance industry, there are a few ways to get your products and services in front of people. You…

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SMS Marketing
Blog

16 Essential SMS and Rich Media Marketing Tips [with Examples]

SMS messaging is still one of the most-loved features of smartphones. It’s also one of the most engaging when it comes to interacting with customers…

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Customer Receiving SMS
Blog

SMS Marketing Guide: 8 Steps To Increase Conversions

Today, we have put together an SMS marketing guide that will help marketing teams be more efficient. Marketers work hard to engage customers, cut costs…

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