Blog

The Secret to Reducing Avoidable Inbound Calls to Customer Service Teams

Pretend for a minute that you work for an enterprise B2C company. Your company wants to reduce inbound calls, so you invested in a few…

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8 Ways to Collect Phone Numbers for Your Rich Media Messaging Campaigns

Compared to emails, mobile messages like rich media and SMS are more effective at getting messages in front of customers. Text messages have an open…

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How to Win-back Lapsed Customers with an Improved Digital Customer Experience

Lapsed customers — people who haven’t come back to buy in an expected amount of time — are a consequence of doing business. In fact,…

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11 Financial Service SMS Templates For You to Steal

SMS is one of the most personal ways to connect with your customers. Your messages show up next to texts about weekend plans and quick…

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What’s Your RCS Fallback? Choose Rich Media Messaging (RMM) instead of SMS

What’s Your RCS Fallback? Rich Communication Service (RCS) is the future of texting on your phone. This service adds a richer experience to text messages…

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Rich Communication Services: The Benefits and Drawbacks

SMS has been around for 27 years and in that time, it’s evolved to become one of the most valuable go-to marketing channels available. Marketers…

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