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Why You Need to Highlight the Benefits of Your Business to Appeal to Your Customers

Benefits are the reason your customers buy your products – but how do you highlight them at the heart of your marketing strategy? We all…

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Call Flow Optimization in Automated Outbound Messages

Call flow optimization refers to refining automated outbound calls to create efficient customer experiences. Businesses using outbound calls in their communication strategy need to continuously…

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Push Notifications vs. SMS vs. Rich Media Messaging: Popularity, Cost, Trends, Engagement Rates, Opt-ins

In this article we want to talk about the advantages and disadvantages of push notifications vs. SMS vs. Rich Media Messaging (RMM). We want to…

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Why Digital Debt Collection Strategies Like Rich Media Messaging Will Outlive the Pandemic

How many companies use digital debt collection strategies? What debt collection channels bring the best results? Or how difficult or easy is it to engage…

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How To Increase Your RMM and SMS Survey Response Rates

Sending surveys and gathering data is critical in enhancing customer satisfaction. Research shows that 77% of customers prefer businesses that request and apply customer feedback….

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How To Use SMS Chatbots To Enhance Customer Experience

SMS Chatbots enable you to create and deliver entire conversations without the need for agent interaction. They are perfect for automating your communications to engage…

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